Welcome to the UVA Wise Brand

Our brand is much more than a logo or our history. Our brand is what students, parents, faculty, alumni, partners, peers and outside observers think, feel and respond to when they encounter anything and everything “UVA Wise.” Since 1954, our college has been a center for higher learning in Southwest Virginia. We have become a catalyst for intellectual growth, individual progress and economic development for our region and beyond. We are proud and practical, hopeful and hardworking. We are connected to one of the top public universities in the nation, while also uniquely rooted in the ethos of our Appalachian home. All these elements influence the look, feel and tone reflected in our brand standards.