This rationale is intended to further guide concept development and execution, set a baseline tone, and function as a springboard for the entire brand expression.
At the University of Virginia, the pursuit of a greater tomorrow is considered a duty and held as a sacred belief. Here at UVA Wise, that belief is strengthened with a clarity of vision, and realized with pragmatism and a dedication to building our own brighter future. Because here, high on the Appalachian Plateau, we can see all that’s possible: an emerging role in a highly-connected, technology-fueled world that never stops moving. We are our region’s greatest natural resource and our vision is our mission: the exchange of ideas that light the way for opportunity, progress and a clear path forward.