For branding work, your headline is your first and best opportunity to grab the reader’s undivided attention and get them to commit to the rest of the story. Headlines should be intriguing, interesting, smart and simple. It’s important not to pack too much information into the headline or make it obtuse or confusing. If a headline takes more than a second or two to comprehend, it has failed to do its job.
Headline word choice can be unconventional and multifaceted, providing a double meaning to engage the reader. Headlines can also innovate through context, pairing straightforward language with unexpected photography to make a more powerful statement. As a general rule, UVA Wise’s headline style should be inspiring, empowering and instantly recognizable.
Down to Earth, Up to the Moment
Build Your Tomorrow
Create Your Possible
Ignite a New Dream