Why Brand Matters

The University was founded by Thomas Jefferson in 1819 to advance human knowledge, educate leaders and cultivate an informed citizenry.

Its evolution over the past two centuries reflects that of our nation: Today UVA is a diverse global community of 36,000 students, faculty and staff. University students represent 48 states and 124 countries, and our 224,000 active and loyal alumni strive for the greater good around the world.

The visual and verbal elements included on this site can help you tap into the power of that brand, applying it to materials you create in support of the University. By using the same colors, graphic elements, and approaches to creative development, we all make the brand stronger and more cohesive, avoiding the inconsistencies that could dilute its impact.