Photography Style Brand Overview Why Brand Matters Brand Positioning Brand Pillars Rationale Brand Voice Tone Audience Headlines Colors Neutrals Accents Logos UVA Wise Logos Office & Units Athletics Logos Design Elements Design Examples Photography Style Photography Treatments Typography Headline Styles Our brand photography should reflect our story. We are a welcoming, enterprising, resilient and proud community that knows how to embrace a challenge, spark new ideas and pursue exciting new opportunities.