Great brands build strong bonds with their audiences by being consistent. They are instantly recognizable and always stand for something. They communicate a consistent message, despite the fact that they may be speaking to very different people from very different places.
This site is intended for those responsible for creating marketing and communication materials for UVA Wise. Our brand will live in many spaces, flexing naturally across digital, print, social and video. Following these guidelines will not only ensure quality and consistency, but will also help to clarify, inspire, define, unify and serve as a platform for building the brand and making it real.
DISCLAIMER // Some photos in this guide may be part of the conceptual work and are not owned by UVA Wise