Photography Treatments

Photography Treatments

Color Treated Photos

UVA Wise brand photography has the option of using four different types of color effects. They are used to distinguish certain photos and bring a branded feel to a photo that might have too much color variation.

These photo treatments are created with a gradient map in Photoshop.

UVA WIse Photography Treatment Examples

 

Acceptable Photo Adjustments

  1. Tone and Color

    Color and tone correction to ensure accurate reproduction of the original photograph.

  2. Retouching and Editing

    Technical touch-ups such as balancing or removal of flaws (dust spots, scratches, digital noise, artifacts, etc.) to achieve better reproduction.

  3. Cropping

    Cutting into a photograph to remove distracting elements and creating a more interesting composition.

  4. Black and White

    Conversion of a color image to black and white if context calls for it.

  5. Color Overlay

    Conversion of an image to a tinted color, giving a more graphic quality.

Unacceptable Photo Adjustments

  1. Content Alteration

    Avoid content alteration—moving, adding, deleting, combining, stretching, flipping, shrinking, etc.

  2. Over cropping

    Avoid cropping an image so severely that the subject and emotion of the photo are compromised.

  3. Over editing

    Avoid combining multiple overlays or editing in a way that the subject matter becomes hard to discern or looks out of brand.

  4. Ulterior color overlays

    Avoid applying color overlays that do not reflect the hierarchy of the UVA Wise color palette. Only use the gradient map photo treatments provided in the photo treatment section. Neutral, accent and tint colors are not to be used on their own to create gradient map variations.

 

PHOTOGRAPHY TREATMENTS: WHAT NOT TO DO

UVA Wise Photography Treatment Not to do examples