The UVA Wise brand is honorable, approachable, elevated by idealism and grounded in pragmatism. The brand voice echoes these sentiments. Our language is both hopeful and practical, inspiring our audience to elevate their ambitions and build a better tomorrow. We speak plainly, but with pride and purpose, confident in our ability to spark progress.
With the positioning statement and supporting pillars, and using our tone words as our guide, the copy that we develop should echo the spirit found at UVA Wise. Language should be smart, compelling and engaging, enticing the reader to accompany us on our journey and igniting possibility across Southwest Virginia and beyond.