1. The Highland Red Rotunda
The Rotunda is an icon shared across the University of Virginia family. The symbol is based on Thomas Jefferson’s own rendering for the design of the University of Virginia’s Rotunda. The Rotunda was patterned after the Pantheon in Rome, and like the Pantheon, it is based on a perfect sphere. Jefferson dotted in an invisible globe on his sketch. This adaptation replaces the dots with the 13 stars from the original American flag to signify Jefferson’s intention to create a national University to cultivate an educated citizenry and generations of leaders.
2. The College Logotype
This logotype is based on Adobe Caslon, a 20th-century adaptation of a typeface originally designed by William Caslon in the eighteenth century. It is the typeface used throughout the larger University of Virginia identity system.