Athletics Logos

Athletics Logos

Wise Athletics Brand

The primary logo for UVA Wise Athletics is the Power V. Freshly updated in 2019, it is designed to capture our strength, energy, forward motion and the pride of our athletics programs.

As our Athletics logo, this mark is intended for any and all items that need to represent UVA Wise Athletics, and only Athletics. The Power V is also available in outlined variations for use when needed. See the following page for more guidelines for color variations.

Athletics Colors

In order to maintain a strong link with the heritage of the athletics brand, we are using Highland Red and Highland Black as the primary palette for Athletics only. This will aid in the transition to a refreshed brand.

UVA Wise Athletic Power V one color
UVA Wise Athletic Power V outlined

COLOR VARIATIONS

There are many color variations of the Power V needed for use on signage, uniforms, print and digital materials and internal communications. Here are the usage guidelines and approved versions for use on white, red, black, gray and photo backgrounds.

UVA Wise Athletic Power V color variations

 

Merchandising Only

Merchandising usage is a little broader and specifically allows for several black, white, and gray color combinations, as well as the use of other institutional and promotional colors. Shown below is Jefferson blue as a special-use background.

UVA Wise Athletic Power V merchandise options

Incorrect Usage

Correct and consistent use of the Athletics logo is an essential part of building brand equity. While flexibility has been built into the visual identity system, the use of each element has been carefully defined.

  • Do not add a drop shadow or any other effects to the primary logo.
  • Do not use unapproved colors for the primary logo.
  • Do not use unapproved color configurations of the primary logo.
  • Do not place the primary logo in a container shape of any type.
  • Do not skew or stretch the logo.
  • Do not add an additional outline to the outlined version of the logo.
  • Do not add the wordmark or other elements to the primary logo.
  • Do not place the primary logo on a color that does not provide sufficient contrast.
  • Do not place the primary logo on visually distracting backgrounds.
UVA Wise Athletic Power V incorrect usage