Our positioning statement is a brief articulation of what we stand for. It is a concise, internal-facing idea intended to reflect our unique purpose. This phrase is not a tagline, instead, it is used to shape and guide brand communications. Our brand positioning statement is influenced and formed by the four brand pillars, which are used to guide content strategy.
![Brand Positioning Statement Igniting Possible: Brand Pillars: Builders for the Greater Good, Empathetic Ambition, Shared Trajectory, Elevating Appalachia and Beyond](/sites/uvawise_brand/files/styles/embedded_image_smallest_1x/public/2021-02/1-brandpositioning-brandoverview1_new.jpg)