The UVA bicentennial mark should be used as shown below whenever possible on bicentennial-related communications to maintain brand consistency. Please scroll down for information on colors, incorrect usages and minimum sizes.
Preferred Full-Color Mark
The CMYK or RGB full-color marks are preferred. Use CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as computer presentations or digital applications.
One-Color Marks
Use the solid color scheme when full-color printing is not an option and for applications such as embossing, debossing, die-cutting or extrusion.
Reverse Marks
Reverse marks can be used for both print and digital applications. They are best used on color or photographic backgrounds where the preferred full-color mark will not reproduce well or provide sufficient contrast.
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Incorrect Use: UVA Bicentennial Mark
- Do not add a drop shadow or any other effects to the bicentennial mark.
- Do not use unapproved colors for the bicentennial mark.
- Do not use unapproved color configurations of the bicentennial mark.
- Do not place the bicentennial mark in a container shape of any type.
- Do not change the typeface of any part of the bicentennial mark.
- Do not rearrange the elements of the bicentennial mark.
- Do not add additional information to the bicentennial mark.
- Do not place the bicentennial mark on a color that does not provide sufficient contrast.
- Do not place the bicentennial mark on visually distracting backgrounds.
Correct and consistent use of the UVA bicentennial mark is essential. While a great deal of flexibility has been built into the visual identity system, the use of each element has been carefully defined.
The examples shown here represent some–but not all–of the ways the UVA bicentennial mark might be used incorrectly. If you have questions about the correct or incorrect use of the UVA mark, contact University Communications at brandguidelines@virginia.edu.
Minimum Sizes & Clear Space
MInimum Sizes
To ensure visibility and legibility, the UVA bicentennial marks should never be presented in sizes smaller than the requirements shown on this page.
All applications of the Bicentennial mark for external, promotional or merchandise use must be approved by the UVA Office of Licensing and Trademark at licensing@virginia.edu.
Clear Space
Whenever you use the primary mark, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Clear space is developed from the height of the 200 graphic, as shown here.