Brand Art Toolkit
This section contains patterns, shapes and graphic treatments you can use to create designs reflecting core principles of the UVA brand, including ideas like boundlessness, dynamic movement and a sense of radiating energy. These techniques and tools provide flexibility and depth in expressing the brand while providing a cohesive look and feel.
Use the links below to view details and more information about each of these tools and techniques, including instruction for how to achieve many of the final effects included in our Design Toolkit. Some of the examples included below are fairly straightforward, while others are more complex and best suited for experienced design professionals. For more information please contact brandguidelines@virginia.edu.