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Logos

Learn about the elements of the UVA Wise logo. 

http://brand.virginia.edu/brand-essentials/logos

Tone

See the eight tone words that reflect the personality of the Wise brand. 

http://brand.virginia.edu/brand-essentials/brand-voice/tone

Brand Voice

Leard how language is used to reflect and reinforce the Wise brand. 

http://brand.virginia.edu/brand-essentials/brand-voice

Positioning Statement

Learn about the UVA Wise Positioning Statement 

http://brand.virginia.edu/brand-essentials/brand-overview/brand-positioning